Last updated: August 6, 2025
1. Data Controller
Sparkner AG
Breitenstrasse 10
8108 Dällikon, Switzerland
Email: info@sparkner.ch
Phone: +41 44 520 20 39
Commercial Register: CHE-134.951.224
Authorized Representative: Philip Wels, Christoph Moesli
Data Protection Officer: info@sparkner.ch
2. Introduction and Scope
The protection of your personal data is important to us. This privacy policy informs you about the collection, processing and use of your personal data on our website in accordance with the General Data Protection Regulation (GDPR) and the Swiss Federal Act on Data Protection (nFADP).
This privacy policy applies to all services and websites of Sparkner AG, including our social media presence.
3. Collection and Processing of Personal Data
3.1 Automatically Collected Data
Each time you access our website, the following data is automatically collected:
- Server Log Files: IP address, date and time of access, page accessed, amount of data transferred, referrer URL, browser type and version, operating system
- Technical Data: Screen resolution, device type, location (approximate)
- Usage Data: Pages visited, time spent, click behavior, interactions
3.2 Voluntarily Provided Data
When you contact us or use our services:
- Contact Information: First and last name, email address, phone number, postal address, company, position
- Communication Data: Message content, attachments, correspondence history
- Business Data: Project information, business requirements
4. Cookies and Tracking Technologies
4.1 What are Cookies?
Cookies are small text files stored on your device. We distinguish between:
Necessary Cookies: Enable basic functions of our website
Functional Cookies: Store your preferences (e.g., language settings)
Analytics Cookies: Help us understand website usage
Marketing Cookies: Enable personalized advertising
4.2 Google Tag Manager and Google Analytics
We use Google Tag Manager to manage website tags and Google Analytics to analyze user behavior:
- Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- Purpose: Website analysis, improving user experience
- Data Collected: Anonymized IP addresses, page views, time spent, geographic origin
- Storage Duration: Up to 26 months
- Legal Basis: Your consent (Art. 6 para. 1 lit. a GDPR)
Google Consent Mode v2: We have implemented Google Consent Mode v2 to respect your privacy settings.
4.3 Other Tracking Services
Social Media Plugins: Links to our social media profiles
Font Integration: Google Fonts (if used)
Content Delivery Networks: For optimized content delivery
5. Legal Basis for Processing
The processing of your personal data is based on the following legal grounds:
- Consent (Art. 6 para. 1 lit. a GDPR): For cookies, marketing, newsletters
- Contract Performance (Art. 6 para. 1 lit. b GDPR): For providing our services
- Legitimate Interests (Art. 6 para. 1 lit. f GDPR): For website analysis, IT security
- Legal Obligation (Art. 6 para. 1 lit. c GDPR): For tax and commercial retention periods
6. Purposes of Data Processing
We use your personal data for:
- Providing and improving our website and services
- Processing contact inquiries and customer service
- Executing contracts and project management
- Marketing and communication (only with your consent)
- Website analysis and optimization
- IT security and fraud protection
- Fulfilling legal obligations
7. Data Sharing and Third Countries
7.1 Sharing with Third Parties
We only share your data with:
- Processors: IT service providers, hosting providers (with processing agreements)
- Business Partners: For joint projects (only with your consent)
- Authorities: When legally required
7.2 Third Country Transfers
Some of our service providers are located outside the EU/EEA:
- USA: Google LLC (based on adequacy decisions or standard contractual clauses)
- Safeguards: We use EU standard contractual clauses and ensure adequate data protection levels
8. Storage Duration
We store your data only as long as necessary for the respective purposes:
- Contact Inquiries: 3 years after last contact
- Contract Data: 10 years (commercial retention requirements)
- Marketing Data: Until you withdraw consent
- Server Logs: 30 days
- Analytics Data: 26 months (anonymized)
9. Your Rights
You have the following rights regarding your personal data:
9.1 Right to Access (Art. 15 GDPR)
You can request information about the data stored about you at any time.9.2 Right to Rectification (Art. 16 GDPR)
You can request correction of incorrect or completion of incomplete data.9.3 Right to Erasure (Art. 17 GDPR)
You can request deletion of your data, unless legal retention periods apply.9.4 Right to Restriction of Processing (Art. 18 GDPR)
You can request restriction of processing your data.9.5 Right to Data Portability (Art. 20 GDPR)
You can receive your data in a structured, common format.9.6 Right to Object (Art. 21 GDPR)
You can object to processing of your data based on legitimate interests.9.7 Withdrawal of Consent
You can withdraw given consents at any time. Withdrawal takes effect for the future.10. Data Security
We implement appropriate technical and organizational measures to protect your data:
- Encryption: TLS/SSL encryption for data transfers
- Access Control: Restricted access only for authorized employees
- Regular Security Reviews: Updates and security patches
- Backup Systems: Secure data backup
- Employee Training: Regular data protection training
11. Minors
Our website is not directed at persons under 16 years of age. We do not knowingly collect data from minors without parental consent.
12. Changes to Privacy Policy
We reserve the right to update this privacy policy to adapt it to changed legal situations or business practices. The current version can always be found on our website.
13. Complaint to Supervisory Authority
You have the right to lodge a complaint with a data protection supervisory authority:
Switzerland: Federal Data Protection and Information Commissioner (FDPIC)
Germany: Your competent state data protection authority
Austria: Austrian Data Protection Authority
14. Contact
For questions about data protection or to exercise your rights, contact us:
Email: info@sparkner.ch
Mail: Sparkner AG, Breitenstrasse 10, 8108 Dällikon, Switzerland
Phone: +41 44 520 20 39
We will process your request as quickly as possible, but no later than within 30 days.