How We Support You
- Product and service innovation along real customer needs
- Customer, problem, and market analyses (incl. interviews)
- Solution design, prototyping, and targeted customer testing
- Go-to-Market preparation incl. pricing, promotion, proofs
- Process innovation & structural portfolio integration
- Validation & preparation of LOIs with potential buyers
- Partnership models & asset commercialization (incl. equity/revenue share)
We help technology-oriented companies develop viable products and services from existing competencies and assets.
Our goal: Transform technical solutions into market-ready offerings without developing past customers and without bringing unnecessary complexity into your organization.
Typical Goals of Our Customers
Make technical assets economically viable
Service development for targeted customer retention
Validate new product offering before launch
Recognize and leverage upselling & cross-selling potential
Relieve internal resources through clear product logic
Develop or transfer assets that exist but are not scaled
Our Collaboration Approach
Together we analyze your technical assets, target markets, and internal goals.
We define relevant target groups, their existing demand, and structure your starting position.
Collection of Jobs-to-Be-Done, pain points, and decision logic.
Value proposition, pricing logic, and impact per target group usable for sales, marketing, and LOIs.
Support for integration, marketing, asset spin-off, or partner development.
Why Sparkner
- Structured & validating: We don't just create solutions, we validate utility and market readiness.
- Economic & scalable: Offerings emerge along realistic resources and target groups, not as gut feeling.
- Cooperative & open: We develop new technical assets with you, bring existing assets together into a product model, or take over existing assets completely.
- Technical understanding & market logic: We speak the language of development and management and build bridges to the market.
Whether you want to structure a new product, sharpen an existing service offering, or jointly develop or sell your assets, we look forward to the conversation.
Customer Voices
Sparkner transformed our technical asset into a real product – structured, without detours, and with clear role distribution.
CEO, Electronics Service Provider
The workshops helped us think about our upselling offering from the customer's perspective – not from our process perspective.
Head of Service, Engineering Company