How We Support You
- Buyer Journey & Buying Center Mapping
- Development of compelling value propositions
- Messaging & argumentation for different decision-makers
- Alignment of sales, marketing & development
- Sales strategy & management
- CRM logic, buying triggers & automation
We help technology-oriented companies sharpen their marketing logic with differentiated value propositions, structured buying center understanding, and sales-focused communication that convinces decision-makers and strengthens internal resources.
Our focus is not on short-term campaigns, but on structured foundations for sustainable market cultivation – based on genuine customer logic, specific personas, and realistic proof points.
Typical Goals of Our Clients
Systematize market cultivation without overwhelming teams
Structure sales processes and arguments, even for complex products
CRM and automation as support rather than burden
Professionalize marketing and sales planning
Make new customer acquisition more efficient
Clarify responsibilities & interfaces
Develop competencies strategically
Our Collaboration Process
You have the requirements, we develop the path there with you.
Getting to Know & Goal Clarification
We jointly analyze your positioning, existing sales logic, and system landscape.
Process Proposal & Structuring
Development of an approach along buyer journey, market segments, and priorities.
Preparation & Internal Interviews
Capture of customer typologies, proof points, CRM setups, and existing sales assets.
Workshops & Structured Development
Joint development of proof points, argumentation logic, and handover points.
Implementation Support (optional)
Support with rollouts, content development, or system adaptation.
Why Sparkner
- Structured & proven: We combine customer proximity with systematic approach.
- Coherent marketing along the buyer journey: Instead of isolated measures, we create integration.
- Internal competency building: We rely on participation so knowledge and competency are built within your organization.
- Understanding of technical markets: We speak the language of sales, product management, and development.
- Focus on impact: We prioritize what creates customer access, not what presents best.
- Automation with common sense: We combine data-driven trigger systems and CRM best practices without driving teams into over-engineering or reporting overkill.
Whether you want to sharpen your messaging, structure your buyer journey, or align your teams for growth – we look forward to the conversation.
Customer Voices
The new argumentation logic has elevated not only our website, but especially our sales conversations to a new level.
Managing Director, Mechatronics SME
We had many good ideas, but no common understanding. The workshop gave us a common thread – and a clear direction for sales and marketing.
Head of Marketing, Engineering Company